What can I do to increase my online visibility?

At Freshy, we always recommend continuous, holistic digital marketing efforts to increase your website’s visibility, including:

• Updating the content on your website with consistent blog posts.
• Creating basic social media profiles & continuously posting on various social media channels.
• Implementing email marketing with periodic blasts.
• Utilizing PPC (Pay-Per-Click) Google Ads.
• Ensuring your clients review your business or  organization’s  on Google, Yelp, Facebook, etc.
• Having other businesses you've done work for, collaborated with on events, etc. give you a shout-out on their own website and provide an inbound link to your website and beyond.

Of these, the most important thing you can do to improve your ranking  is  update  the content on your website with consistent blog posts.

When websites are first launched, and  very  time their content is updated, they are crawled by ‘search engine crawlers.’ Every time you post a blog to your website, that site is re-crawled, becomes more valuable for your target keywords or key phrases and thus, increasing its visibility over time.