Tips for Navigating Google Analytics

As an overview, here are some of highlights and explanations for the most valuable data to look at for your website (and where to find these metrics, create reports, etc.):

General Traffic Overview- A high-level overview of your site's audience for a given time period
  • Where To Find?
    • Left-hand Toolbar --> Audience --> Overview
Landing Pages - The pages your visitors first enter on your site
  • Where To Find?
    • Left-hand Toolbar --> Behavior --> Site Content --> Landing Pages
Acquisition - Where your visitors are coming from (a search engine, social media, etc.)
  • Where To Find?
    • Left-hand Toolbar --> Acquisition --> Overview
Active Users - How many users are on your site in 7, 14 and 28-day periods
  • Where To Find?
    • Left-hand Toolbar --> Audience --> Active Users
Audience- How large your user pool is and where those users are located geographically
  • Where To Find?
    • Left-hand Toolbar --> Audience --> Geo --> Location
Behavior Flow - The pattern of behavior your users take on your site
  • Where To Find?
    • Left-hand Toolbar --> Behavior --> Behavior Flow
Pageviews - Which pages are being visited the most by visitors
  • Where To Find?
    • Left-hand Toolbar --> Behavior --> Site Content --> All Pages
Source/Medium Traffic- How many visitors are coming from which source (a search engine, direct URL, social media, etc.)
  • Where To Find?
    • Left-hand Toolbar --> Acquisition --> All Traffic --> Source/Medium
You can adjust the dates when viewing data for these different metrics by clicking into where the dates  are  show  in the upper right-hand corner.
You can also create reports for the data you're viewing by clicking 'Export,' which is also in the upper right-hand  corner,  and will create a PDF of the screen you see when viewing the reports.
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