Site Speed & Testing
Understanding website page speed & website speed test scores
Site Speed is based on how quickly users are able to see and interact with website content. Freshy optimizes sites to help avoid issues during the build process - Areas can be identified and corrected as time goes on, especially if new functionality is added to the site.
Page speed is one of the most crucial elements of a website.
Having a quick loading time is essential for:
- Increased site traffic. With a faster page speed, your website will be easier to operate and more enjoyable to explore, attracting more users and increasing overall site traffic.
- Top-notch user experience. Faster page speed means your site will be recognized for its user-friendliness, attracting higher-quality users that take the time to explore various pages on your website.
- Higher SEO value and rank. Increased site traffic, combined with a top-notch user experience, equals better SEO and greater visibility for your website and an increased rank on Google search.
The average person spends approximately 10–20 seconds on a webpage before leaving.
If a page takes longer than 2 seconds to load, 47% of visitors will leave almost immediately, while 40% of visitors leave 3 seconds into the page loading process.
Page-load time (front or backend viewing) is determined by many factors:
- Server configuration
- A site’s HTML structure
- CSS, and much more
With various items factored into page speed — and so much relying on page speed to capture a visitor’s attention and convert — many website owners rely on different page speed tests, such as Google PageSpeed Insights or Pingdom, to see if their site’s speed is up to snuff.But here's the thing...
Not All Site Speed Tests are Created Equal
What can be done to help?
Get in touch with support if you're experiencing caching or CDN errors.
Freshy server environment has excellent caching mechanisms and we are happy to clear your site from the server level to assist.