Header Tag Best Practices
We've put together the following list of best practices it comes to using and optimizing H1, H2 and other title tags on a website:
Only use one H1 tag per page.
To emphasize to both search engines and visitors what content is on the page, only use one H1 tag per page. Utilize your target keywords/key-phrases only once in your H1 tag to make them descriptive, clear and valuable.
Use your H2, H3, etc. to differentiate multiple sections, but use sparingly.
Don’t over-stuff a page with H2, H3, etc. tags. Utilize these tags as necessary to make it clear to search engines, and visitors, what each section of content on a page is about.
Make sure that all H tags are descriptive, but not exactly the same.
Include a variant keyword/key-phrase from your chosen keyword list only once in your H2, H3, etc. tags. Rather than using an H tag for click-bait – such as “And in conclusion…” – again, include a variant keyword/key-phrase to give it more value.
A good H2 will not be vague for visitors or search engines. It will provide insight as to what the content is going to tell them.
Don’t over-stuff H tags with keywords/key-phrases.
This can cause search engines to penalize sites with low rankings, visibility, etc. and adds little to no value to these pages.
For more information on optimizing title tags on your website, feel free to look through the following articles: