Google Analytics is a tool you can use to better understand how much activity is going on on your website and where that activity is happening. It also allows you to gauge who your visitors are, where they’re coming from, what pages of your website they’re visiting most, what actions they’re taking on your website and so forth.
The way Google can capture all this data is through a tracking code (also called a UA code) implemented on the back-end of your website.
More Google Analytics resources:
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